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$50 Million for Cross-Florida Trail a Savvy Investment

Florida’s decision this week to set aside $50 million for the creation of a 275-mile cross-state trail is not only great news for those of us who love trails, biking, riding and hiking – it is also a tremendous shot in the arm for thousands of main street businesses and the state’s economy.

1602.Pinellas-Trail-Largo-bikes-groupLong gone are the days when a “trail” was merely a quiet place to take a leisurely stroll, pedal your bike and appreciate chirping birds and swaying branches. Trails are now multi-million dollar economic engines, critical investments at the heart of an outdoor recreation economy in which Americans spend $646 billion every year, $38.3 billion of that in Florida.  Did you know that Americans now spend more money each year on bicycling gear and trips ($81 billion) than they do on airplane tickets and fees ($51 billion)?

Which is why $50 million to create a coast-to-coast trail across Florida is a savvy investment in our state’s tourism infrastructure, and one which will pay for itself many times over in a few short years.

Full story here. Those of you looking for hard data to help make the case for investment in trail systems, there’s some real juicy numbers within.

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This entry was posted on April 24, 2013 by in economic impact, investment, making the case, smart business, trails tourism and tagged , .
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